Commentary: Connecting Brand + Buyer

Coffee.  Craft Beer.  The Office on Netflix. These three have very different markets, and they are consumed in very different ways. But they share something special when it comes to marketing and the connection between brand and buyer. Whenever I need to refocus  or center my thoughts as I embark on a content marketing campaign,…

The Brand of Bernie

“Oh my God” “Oh, for Christ’s sake…” “Jeeeeeesus Christ!” These simple phrases seem meaningless. Some might say they’re harmless words that are just casual expressions. What’s the big deal? They’re poisonous.  It’s not just the obvious vitriolic words of blasphemy, spoken with  intention and defiance. It’s these “simple” ones, too. Because little by little, they…

Brand of Saint Moses

Discipline.  Peace.  Self-Control.  Not the virtues typically associated with a thief. Or a gang leader. Or a murderer. And he was all three. Known as “Terror of the Nile,” he was the slave of an Egyptian government official. He stole from the official and was driven out, becoming Public Enemy Number One. A hulking, intimidating…

Alamo Heights (Surrounded by San Antonio)

San Antonio is one of the biggest cities in the US. The size, the melting pot culture, the history, the tourism…it’s all exciting and festive for sure, but much like an Oreo’s creme-filled center, there’s something sweet inside this metro. *Scroll below for thumbnails and commentary A town within a town. A city within a…

The Jerome Brand

Jerome With a name like Eusebius Sophronius Hieronymus, it’s best to go by Jerome. Jerome was smart. And smart aleck. Witty, wry, headstrong, and salty. He had attitude and a mission. Because of him, we wouldn’t know the Bible today. Not here. Not like this. He learned classic literature and Greek and Roman language at a…

Branding + Social Media Etiquette + Resources

Tonight I had the profound pleasure to share some commentary regarding personal branding + The Art of Social Media Etiquette as guest speaker at Lamar University.   This was a wonderful, beautiful event by Lamar University Alumni / Chamber of Commerce / SETXYPO, and I am honored to have been a part of the exciting…

Luling—The Sweet + Juicy Jewel of Central TX

Just outside of San Marcos is a lovely little town with a big history. It’s easy to overlook among the nearby attractions— the family fun of New Braunfels, the honky tonk home of Gruene, the grande growth of San Antonio and the all-star appeal of Austin. But if you follow the smiles and trail of…

Padre Island—The Priestly Paradise

Just south of Corpus Christi, dancing out in the Gulf of Mexico, lies the fabled Babylon of Texas Spring Break destinations. It’s a hot mess with history and happiness. Padre Island…*See below for more commentary and click to view the images larger. Padre Island is an outstanding blend of Mexico and Texas. It’s the Gulf…

The Brand of Kate

She was born rich. Really rich. As in, her “family-owned-a-bank” kind of rich. She grew up privileged. As in, “travel-the-country” and “travel-to-Europe” kind of privileged. She grew up faithful. As in, she watched her father pray 30 minutes every day kind of faith. As in, her family would open their doors to the city 3…

The Brand of Germaine

Germaine She was born in France in 1579.  Weak, ill, frail and with a deformed hand. She was an infant when her mother died. Her father remarried and her new stepmother despised her. She viewed Germaine as “ugly” and weak. The stepmother physically beat and verbally abused her, and banished her to live in the…

The Brand of MAX

MAX World War II branded him as prisoner #16670. The Gestapo arrested him for hiding thousands of Jewish people. Of course, it didn’t help his case that he’d produced and published books, pamphlets, a newspaper, a magazine, and an illegal radio broadcast to spread his Christian messages and denounce the Nazi regime. He was sent to…

The Brand of RAHAB

RAHAB Jericho had to go. But it wasn’t going to be easy because it was a walled city, and they had a pretty good thing going for themselves. The party inside was invitation only. Joshua sent two spies to scope things out. The plan was to take them all down. ALL of them. However, they…

The Brand of AARON

AARON Moses didn’t want to do it. He tried to get out of it, throwing God all the excuses he could. He said he wasn’t a good speaker and the people wouldn’t believe him or listen to him. Exasperated, he pleaded, “If you please, my Lord, send someone else!” (Exodus 4:13). So He did send…

Introducing CALLING CARDS — a New Series

Call it an art project. Call it a marketing project. Call it a faith project. All are correct. Because it’s all about The Call. This is the kickoff of my new series “Calling Cards: Branding the Saints & Servants of God.”   Scroll below to read the what, why, and how  Click here to see the…

Pecos Poster: What’s LEFT of Texas

West Texas is a legendary, mysterious place. The folklore, the history, the truth, the not-so true…it’s a playground for it all. Though, the city of Pecos never became what Fort Worth and San Antonio grew to be in size and commerce, it has all the flavor that you hope for. And that’s why it’s so…

Poster for the Jewel of the Forest

Lake Sam Rayburn and Jasper, Texas make up a beautiful landscape of Texas. The birds, the bees, the flowers, the trees, the lake, the deer, and the 16th green. Ohhh, that 16th green. What a golf course. The 16th fairway  is clean and crisp, but that beautiful, plush green is like velvet. This summer I…